Glossary

Glossary: A-D

Adaptive User Interfaces; (also Known As AUI) is a User Interface (UI) Which Adapts, That is Changes, Its Layout and Elements to the Needs of the User or Context and is Similarly Alterable by Each User.

Agile Method; Agile software development is a group of software development methods based on iterative and incremental development, where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams.

Analytics; the systematic computational analysis of data or statistics.

App Development; Applications Designed to Run from Within a Website for Specific Purposes. Like Databases, Programs or Any Thing Custom to Increase Productivity.

Apple Certified; (Apple certification) Apple certification programs are IT Professional certifications for Apple Inc. products.

Brand Identity; Definition of ‘Brand Identity‘ How a business wants a brand’s name, communication style, logo and other visual elements to be perceived by consumers.

Brand Strategy; (Brand Strategies) decision-making for the effective handling of brands; three general branding strategies are available – a single brand for all of the organization’s products, family branding, or the use of individual brand names for all products.

Business Development; Business development is the creation of long-term value for an organization from customers, markets, and relationships.

Business Modeling; Business model is a buzzword that everybody used (or overused) during the dot-com boom. In fact, poorly thought out business models were the downfall of many dot-coms. However, the business model dates back to the earliest days of business; it merely describes the way in which a company makes money.

Business Practices; Business ethics is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations.

Custom Development; The process of creating entirely new functionality or set of features for a project, custom development enables clients and stakeholders to completely define how a particular feature will function in response to an input.

Customer Insight; Customer Insight is the intersection between the interests of the consumer and features of the brand. Its main purpose is to understand why the consumer cares for the brand as well as their underlying mindsets, moods, motivation, desires, aspirations, and motivates that trigger their attitude and actions.

Design; purpose, planning, or intention that exists or is thought to exist behind an action, fact, or material object.

Developer; a person or thing that develops something.

Drupal Development; Originally written by Dries Buytaert as a message board, Drupal became an open source project in 2001. Drupal is an English rendering of the Dutch word “druppel”, which means “drop” (as in “a water droplet”).

Glossary: N-S

Network Administration; A person who manages a local area communications network (LAN) or wide area network (WAN) for an organization.

On-going Maintenance; Any regular maintenance or search engine promotion activity is then agreed.

On-site Support; An appropriate number of people will be available at the event during all times that the kiosk service is available to the event attendees. This is charged for each room where kiosks are deployed per event day.

Online Marketing; Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.

Online Marketplace; An online marketplace (or online e-commerce marketplace) is a type of e-commerce site where product and inventory information is provided by multiple third parties, whereas transactions are processed by the marketplace operator. Online marketplaces are the primary type of multichannel e-commerce.

PHP; PHP is a server-side scripting language designed for web development but also used as a general-purpose programming language.

PPC; Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

Programming; the action or process of writing computer programs.

Project Manager; A project manager is the person responsible for accomplishing the stated project objectives.

Project Owner; The project owner is generally the builder of a building or construction project and is required to pay the CITF levy on the estimated (GST inclusive) building and construction cost, before obtaining building approval, or if no building approval is required, before commencing construction.

SEM; Search Engine Marketing; Using Advertising to Directly Target Your Customers.

SEO; Search Engine Optimization; Getting the Search Engines to See Your Content. Ultimately, for Page One Views.

Server Administration; A server administrator, or admin has the overall control of a server. This can be in the context of a business organization, where often a server administrator oversees the performance and condition of multiple servers in the business.

Social Marketing; Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole.

Software; the programs and other operating information used by a computer.

Systems Engineering; Systems engineering is an interdisciplinary field of engineering that focuses on how to design and manage complex engineering projects over their life cycles.

Glossary: E-M

Ecommerce; commercial transactions conducted electronically on the Internet.

Front-end; (of a device or program) directly accessed by the user and allowing access to further devices, programs, or databases.

Information Architecture; Information architecture is the structural design of shared information environments; the art and science of organizing and labeling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design and architecture

Integrations; the action or process of integrating.

IT; Information technology (IT) is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data, often in the context of a business or other enterprise.

Marketing; the action or business of promoting and selling products or services, including market research and advertising.

Media Strategy; Media strategy, as used in the advertising or content delivery industries, is concerned with how messages will be delivered to consumers or niche markets.

Microsites; an auxiliary website with independent links and address that is accessed mainly from a larger site.

Mobile App Development; Applications Designed to Specifically Run from a Mobile Device. They May Access the Internet but Actually Run from a Dedicated App Rather Than a Browser.

Glossary: U-W

User Experience Design; User Experience is any aspect of a person’s interaction with a given IT system, including the interface, graphics, industrial design, physical interaction, and the manual.

UX Design; User experience design is primarily defined as encompassing broader topics [clarification needed] that include talk of user’s emotions, the appeal of a UI, and visual design. Visual Design

Web Agency; An advertising agency or advert agency is a service business dedicated to creating, planning, and handling advertising for its clients.

Web Application; A web application or web app is any application software that runs in a web browser or is created in a browser-supported programming language (such as the combination of JavaScript, HTML and CSS) and relies on a common web browser to render the application.

Web Design; Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization.

web designer

web developer

Web Development; Among web professionals, “web development” usually refers to the main non-design aspects of building web sites: writing markup and coding.

Web Platforms; (Web Platform) Web Platform is a community, convened by W3C, that is seeking to create an online reference of Web standards.

Web Presence; A Web presence (or Web site) is a collection of Web files on a particular subject that includes a beginning file called a home page . For example, most companies, organizations, or individuals that have Web sites have a single address that they give you. This is their home page address.

Web Standards; Web standards are the formal, non-proprietary standards and other technical specifications that define and describe aspects of the World Wide Web.

What is required to have and run a website?
A good website requires design, development, graphics, content, hosting, administration, maintenance and presence.

  1. Design & Development – A webpage / site can have different developers for different parts and features of the site

    • Front-end – The visual part of the website that the end-user sees. This is where your content is viewed. Graphics and logo is a big part of the front-end. The Web Design portion.
    • Back-end – The code and database(s) developed to make a site and it’s features run. There could be many features and components in the back-end. It’s complexity. This is the Web Development portion.
  2. Graphics and Content – This is the visual components that you see on the front-end of a website. You would normally provide the initial content (articles) to the front-end developers for placement on the site. If you don’t have content you can hire a content writer or content provider. This can also fall on the Web Design portion.
  3. Website – Once design & development are finished you now have a website. The website is yours. You are now ready to launch it to the public.
  4. Hosting Server – Your website must reside on a web server which serves the site to the public or private audience if that is the case. In many cases you will hire a website hosting provider to host your website.

    • Web Hosting – A web server that hosts your website files. Usually the host provider is responsible for the hosting server itself (security and maintenance). The website owner is responsible for his website (files, databases) and it’s maintenance and security.
    • Email Hosting – An email server that hosts/provides e-mails services. Sometimes this is also provided by a web hosting service, but can and is sometimes separated.
  5. Administration* – Once you have a website you need to have it administered. Some websites are static content, where you would simply modify or add. Most have features and complexities that require more than just content modifications. The back-end will require administration.
  6. Maintenance and Security* – Now that you have a website, it is your responsibility to see to it that it is maintained and updated. All website require periodic updates to help protect against security vulnerabilities. All websites are susceptible to hacking and vulnerabilities
  7. Online Presence – Now that you have a website developed and running you need to advertise that you are out there. People won’t know you have this great website offering products and services without advertising it. Search engine optimization (SEO) and advertising campaigns like Google AdWords are ways to advertise and increase your site ranking and site visibility.

*Do not confuse website administration, maintenance and security with web (hosting) server administration, maintenance and security. Many website owners place their sites with web hosting services and think that the hosting company is now responsible for their website. That is not the case. You are still responsible for your website, unless you hire a third-party administrator to handle such. Most web hosting services are only responsible for their web server (maintenance, security and up-time). You must administer and maintain your site for functionality and protect against the likes of hackers.